During a recent meeting with a potential client, we began to discuss next steps for the forward movement they wanted to see in their organization. One of the first points for discussion were the macro and micro goals for the organization, or what I like to call the overarching and intermediary goals.
Strategy vs. Tactics for Success
Why was this discussion important? As leaders there is a tendency to get bogged down in the planning stages when developing a strategy for a company’s forward movement. The greatest opportunity to impact positive change occurs when a leader can rise above what is taking place around them and not only put together sound strategy, but realistic tactics that will allow them to achieve their goals. I want to share two critical factors that must be understood and leveraged by leaders in order to differentiate between strategy and tactics while increasing the likelihood of success while targeting goals.
Strategy & Critical Assessment
Great leaders understand the difference between strategy and tactics while communicating the same to followers. Strategy requires that you critically understand what is necessary in order to be successful and reach your goals. In other words, what are the success factors that will point to your ultimate success. For example, in order to begin to craft a successful strategy, leaders must step outside of their comfort zones and begin to develop a wider understanding of thinking, evaluating and the need for improvement from their current state of functioning. Leaders who are able to garner the feedback of others while crafting this strategy increase their ability to see the growth edges that are required to take the organization in the right direction.
Tactics & Goal Attainment
Great leaders also develop the crucial ability to understand the application of tactics in order to reach goals. Every leadership endeavor connected with goal attainment requires a conversation related to the ends vs. the means. For example, when targeting overarching goals, what are the steps and resources that will be needed in order to tactically arrive at the ideal vision for the company? By asking critical questions, solid objectives with detailed expectations for fulfillment can be crafted that offer the best pathway for forward movement.
While not always perfect, when a leader understand the subtle difference between strategy and tactics they can now lead unimpeded with a clear picture of a desired outcome and vision for the company with tangible steps to get there.
Point of Clarity Quote:
“He who wishes to fight must first count the cost”
― Sun Tzu