Corporate Social Responsibility (CSR) is more than mandated acts of kindness in organizations. CSR is how the proverbial rubber meets the road for companies that care about there impact in the community in addition to the upward trajectory of its quarterly earnings. Traditionally, CSR consists of the organization’s internal responsibility to do no harm by way of stakeholders and shareholders in the organization.
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Practical Social Responsibility
When viewed from a more tangible and practical perspective, CSR consists of intentional community outreach. Community outreach is the donation of time or resources to benefit a community or its institutions in an effort to improve the quality of life for the residents. Upon reflection, saying “Thank You” and giving back only makes sense as the organization benefits from the customers, employees and other stakeholders that are located in the community.
In a recent Forbes article the case is made that everyone wins when CSR occurs because it allows the organic development of caring for the community. Indeed, a strong case can be made that whether your business is a for-profit or non-profit entity, there is a need and a place for community outreach.
Moving Beyond a Mandate
At a grass roots level, community outreach gives citizens an opportunity to be heard, to learn more about proposed actions and to participate in shaping development which is crucial as it presents an opportunity to bring underrepresented voices into the conversation. Furthermore, targeted outreach efforts can also reach out to specific groups that are not usually represented in the decision-making process.
Whether your business is a for-profit or non-profit entity, there is a need and a place for community outreach. Click To Tweet
A very important long-term benefit that may not initially be visible takes place through data collection. Surveys of those in the community and its neighboring areas provide actionable information that can be used to forge even greater relationships which will lead to favorable views of the organization. At the end of the day, CSR and outreach provides experiential knowledge to integrate into organizational policies resulting in goodwill and a healthier bottom line… everyone feels better when we all do our part!
Point of Clarity Quote:
In any given moment we have two options: to step forward into growth or to step back into safety.
– Abraham Maslow