There is a tendency to seek comfort in the things that we are familiar with, however, this comfort can lead to redundancy and a lack of growth and development. Take social media and the technology boom for example, we swim in a sea of technology gadgets (iPhone, Galaxies, etc.) and social media platforms; things like Blab, Periscope, PokemonGo and all the other usual suspects, Facebook, Twitter, Pinterest, etc. It can literally make your head spin with all of the choices and options or it can do something far worse…it can make you do nothing at all. When it comes to making the best choice for moving you or your business forward, we must fight back the feelings of technology overwhelm and be strategic in leveraging what is available to be productive.NEVER MISS ANOTHER UPDATE.
Technology and Dominating
For clarity, I’m not suggesting that we shouldn’t embrace technology and social media platforms because it can be overwhelming, on the contrary, for businesses and organizations to succeed in the twenty-first century, they must take full advantage of current technology. However, it is crucial that organizations understand and use advanced technologies to reach current customers, as well as attract new ones to dominate in their organization or respective niche.
Five Reasons for Technology
Here are five examples of why entrepreneurs or leaders in organizations must embrace technology to foster long-term growth and development.
- Technology can help increase business efficiency and even expand operations.
- Social Media and Technology has created many opportunities for businesses that were nonexistent before now.
- Firms must keep pace with the ever-changing trends in technology in order to succeed.
- New tools such as mobile devices, for example, make it easier for customers to do business with you.
- More and more people are accessing the internet via smart phones, rather than desktop computers.
Technology Creates Opportunities
At the end of the day, when leveraged properly, technology can give you or your company the ability to be more responsive to customers, while accommodating market trends and taking advantage of opportunities for growth. By using it effectively, you are not only able to give customers what they want, when they want it, but you can transform your business into one that is more efficient, with a lower cost base and higher customer satisfaction. For those reasons alone, fight back the overwhelm and seize your moment while being creative with today’s technology.
Point of Clarity Quote:
The great myth of our times is that technology is communication.
– Libby Larsen